Direct and precise in her opinions, with the support of more than thirty years of dedication, the creative maturity of Concha Díaz del Río has allowed her to create a jewelry brand that she herself defines as "timeless and elegant."
This is a long-cherished project: since she was little, her passion was to design, especially jewelry. Even then, his pieces were successful, and perhaps therefore, what became a youthful passion could really become something more tangible and professional.
Acherón and Uno de 50 were his first projects, the jewelry companies he founded and they transcended the competitive Spanish industry. After that built a much more personal project: CXC. Equally urban and original, with industrial touches and even subtly linked to the world of practice and the racecourse, the yacht and the navy, or the hardware of an industrial past. There is some hardware, but interpreted in a big way, following the canons of jewelry. Which, on the other hand, has always been one of its hallmarks. Design pieces for everyday life, conceived by artists and artisans who bring their creative and innovative vision to bracelets, rings and necklaces.